I’m Fizza Parsayan — a product designer based in Vancouver with a background in Interactive Arts and Technology. I recently graduated from Simon Fraser University and specialize in designing inclusive, user-centered digital products that solve real problems and deliver meaningful experiences.

My strength lies in bridging design and strategy. I work across the product lifecycle, from user research and information architecture to wireframing, prototyping, and design systems. I'm comfortable leading user interviews, shaping product flows, and iterating based on data and team feedback.

My process is collaborative, intentional, and always rooted in empathy.

I’ve worked with early-stage startups and mission-driven organizations like Mission Hill Wines, Wildfires Bookshop, Vancouver Startup Week, FORM Swim, and Lululemon. Across these projects, I’ve contributed to web redesigns, product launches, internal tools, and physical product experiences, always with a focus on clarity, usability, and business impact.

My process is rooted in research, storytelling, and iteration. I use tools like Figma, Jira, and Protopie, but more importantly, I listen, observe, and refine until the experience feels right.

When I’m not designing, you’ll probably find me deep in a book, usually a hockey romance novel. Reading fuels my imagination, teaches me empathy, and reminds me that the smallest stories often leave the biggest impact.