Hey, I’m Fizza, a junior product designer based in Vancouver with a background in UI/UX Design. I recently graduated from Simon Fraser University, and I love designing digital products that are thoughtful, inclusive, and actually useful.

I’m most in my element when I’m blending design and strategy, whether I’m leading user interviews, mapping out product flows, or building out a design system from scratch. My process is collaborative, iterative, and always grounded in empathy and real-world impact.

I’ve worked with early-stage startups and purpose-driven teams like Mission Hill Wines, FORM Swim, Wildfires Bookshop, Vancouver Startup Week, and Lululemon. I help bring everything from product launches and web redesigns to internal tools and physical experiences to life. Across every project, I care about creating work that’s clear, usable, and aligned with both user needs and business goals.

I use tools like Figma, Jira, and Protopie, but honestly, the real magic comes from asking good questions, listening closely, and staying open to change.

When I’m not designing, you’ll probably find me reading, usually something with an enemies to lovers arc (yes, it’s a niche, and yes, it’s great). Books keep me curious, empathetic, and remind me that even the smallest stories can make the biggest impact.